Managing Across Borders Google Inc

Question: Discuss about the Managing Across Borders Google Inc. Answer: Introduction In this study, the information and data will collect on one of the leading company Google Inc. the discussion take place on the process of globalization and its impact on the company. An in-depth study will help the learners to understand the relevancy of globalization for a company. Globalization plays a vital role in the growth and development of the organization whether the organization is big or small. The process of globalization is a broad term that helps the companies like Google Inc. In expanding and developing their companies across the borders. However, there are many issues and challenges faced by Google Inc. while changing their context from local company to a multinational company (Zajda, 2005). The issues and challenges are very important in the expansion of the business organization. In this study, the discussions take place on the Google Inc. Company which is a leading multinational organization. It is the fact that the process of globalization impacts not only the company but also on each and every individual who is related or part of the particular business organization (Young et.al 2006). So, we study the impact of globalization on the managers of Google Inc. will also learn how they manage to work in such competitive world. In order to manage the operations and functions of the company and to frame effective and efficient policies and strategies, the managers are required to be international managers. The international managers are highly skilled and intelligent managers who have all the knowledge and experience. There are lots of strategic issues faced by the company Google Inc. in the process of crossing the borders that will also discuss. We will be discussing on the major strategies that helps in entry and exit in the international markets. There will re search, evaluation and identification of different type of impacts that business organization Google Inc. has as it is a multinational organization (Spring, 2008). An overview of company The company is started in the year 1998. It has more than 20,000 employees in more than 57 countries all over the world. The specialization of this company is in internet-products and also services. Most of the revenues are generated from promotions and advertisements using Adwords applications. It is the most famous company for the search engine on internet as it is the most visited website. There are many types of new featured added to google like google plus, google talk, etc. the major competitors of google company are apple, amzzon.com, Google is a company whose mission is to organize the information soft e world and also to make to useful an accessible or all. It is one of the leading companies in the entire world. The internal culture of the company is best to work with. It is a high energy ultimate global company that works with the environment. The company is oriented for the youthful internet savvy market due this the age of the employees is median age of 30 years. Impact of globalization Globalization leads in challenges, risk, opportunities, threats, problems, etc. that will discuss in this present report. The process of globalization is a broad term that helps the companies like Google Inc. In expanding and developing their companies across the borders. However, there are many issues and challenges faced by Google Inc. while changing their context from local company to a multinational company. The impact of globalization of Google Inc. is positive as it helped the company to expand its operations in the international markets (Sturgeon, 2008). An understanding of the impact of globalization on managers and organizations- There is a huge impact on the process of globalization on the managers of Google Inc. the company and its managers have to face many challenges as the google change their context from local company to international company. the process of globalization of the business have a negative as well as positive impact on the process of decision making of the managers and leaders as they have to take complex interrelated decisions (Tsui, 2007). There are lots of issues and problems that they have to keep in mind while framing the decisions. The first talent required by the managers of Google Inc. is the availability of intelligence which helps them to address the challenges and to make global decision. An understanding of strategy issues in international business The research on the Google Inc. Company shows that they done very effective planning and formulation of policies so that they can place themselves in the international markets and also compete with the rivals. They take effective decisions by identifying the marketing conditions and analyzing the other industries. In Google Inc., the study on the research is often related to the problems and issues in the local business because there is an importance of international trade (Huynen, Martens, and Hilderink, 2005). The working staff of Google Inc. is multi performers as they perform various works at a time. Strategies formulation in the international market by Google Inc. is Strategizing the processes- There are ways that managers of this company adopts to make and implement the process of decision making into the entire company. They also have to manage the performance and survival of the company (Hitt, Ireland, and Hoskisson, 2012). International growth- There is process in which the international growth and development of the company takes place from the small economies. Google Inc. is a company that takes scare on the regular expansion of the business in the international markets. There are many strategies to face the emerging economic giants- as the Google Inc. is dealing in an international market; the company has to face emerging challenges that impact the reputation and working of the company. In such cases, the company has to make a backup plan to manage the critical situations (Dunning, 2014). There is a requirement of competitive dynamics and business alliance- Competitive dynamics refers to the relevant changes that are required to be made while dealing with an international markets and companies. It helps in obtaining differentiation and competitive advantage in the company. There must be strategy management in the Google Inc. company- It refer to the systematic management and analysis of the ownership, production, financing, human capital, and also the marketing challenges faced by the company in global market (Dolby, and Rahman, 2008). An understanding of the skills required by managers to manage in a global context The world of work has changed and the challenges in the work faced by the managers have also changed dramatically. The companies have become global and the managers more diverse than before. The structures of the organization is less hierarchal and more of collaborative. There is a need to develop better skills in the managers of google Inc like cross cultural communication, information and knowledge about the networks, and also the science of the attention in which there is a need to specific attention (Gereffi, and Lee, 2012). There are some specific required by the google employees and managers that is to tackle the new challenges faced by the company. The managers of Google have to face a high level of socioculture while adapting and relocating them for their home country. They have to face many challenges and they have to do severe of adjustments. In order to minimize the negative impact of socioculture, they have to maintain critical thinking by understanding the self concept, recognizing the strengths they also have to analyze the weakness. There must be a trend of self- concept that helps the managers in effective management of cross cultures. Under the concept of self-concept there are three things that are required to be managed that are individual, group, and organization (Pinar, 2013). The Google company use the hierarchy process in their organization and they emphasizes on the power of an individual efforts o manage the cultural fit. To motivate the manager to perform well, they use certain methods that are they picked highly skilled employees in their company. They do not value the management but value the skills and talent. They turn the doubters into the believers, and persuade the managers to spend more time on the management (Kwon, Park, So, and Leydesdorff, 2012). They provided them practical as well as theoretical knowledge. They apply various types of tools so that the management can be done on a regular basis. An understanding of major entry and exit strategies of international business There are various types of ways that define the entry and exit in an international markets. It is not easy to enter into a market which is already occupied by the competitors. So the easy way is to enter into the markets that are untapped and untouched (Gratton et.al 2008.). It helps in establishment of the companys operations and functions are an easy way. Reasons for going international A successful company like google needs to figure out how they can master in to the leading company of the world. There is a wide scope in the international markets because it provided companies a huge platform to expand their operations and functions. A company like Google is jumped into the international market (Mohrman, Ma, and Baker, 2008). Increase sales and profitability- Going in the global market helps the google to have new resources of the sales and revenue. The company can now yield great returns and also they can secure a long-term business survival. The use of internet makes it easier so that the company can reach to the global world. Enter new markets- It is one of the biggest opportunity that google enjoyed that is entering into the new markets (Landow, 2006). It is very easy for a company to enter into a new market where there are buyers who are ready to purchase the goods and services provided but the company. So it is good for the companies to jump into new markets. Create jobs- As the business grow; it provides opportunities to and additional workload. The company can hire people and provide employement opportunities. It helps in development of strengths of the country. It helps in creating jobs that will help the people to make their life better. Offset slow growth in the home market- If there is slow growth in the economy of the country, by establishing companies in international market (Tung, and Verbeke, 2010). Outmaneuver competitors- The competitors of the company can only be challenged when the planning and policies of the company itself is strong. In that case only the google company will be able to give strong competition to its competitors. Though the rate of competition increases while going internationalize but it also provides equal opportunities to the company. Enlarge the base of the customers- The customers base can be enlarged through the effectiveness in the production of goods and services. If the customers remained satisfied for a long period of time, then only they can b enlarged. Internationalization helps google to serve more customers. It helps in creating economics of scale and production- As the company deals with an international market; it has a wider scope of performing their operations and functions which will help google to achieve economies of scale. Explore the untapped and untouched market with the help on internet- There are many countries in which there is no competitor of Google Company. It provides company an opportunity to enter into the markets that are untouched and untapped. It is very easy to enter into a fresh market where there is no competition for a longer period of time. It also make use of excess capacity off-season- The internationalization of business helped google company to cut off the off season issues as there are different places where the company is dealing with and they have the opportunity to make it happen in off season also (Oviatt, and McDougall, 2005). Travel to new countries and explore- It provides opportunities to travel to new countries and nations. Steps in developing international and global strategies Research- The google company must research on the country where they want to establish their company. It can be done through asking from employees, co-workers, etc. there are various articles provided in the newspapers that provide data and information of the economies that can help in finding the right country. Build- While internationalization of business, Google Company must develop enough amounts of resources that are of good quality and quantity. Assess- There is a requirement to assess current assets and resources of t the company and their viability in the international markets. Modify- Once, the company realized that the assets and resources are ready for the globalised market, start planning and modifying. It helps in realizing the strength in the international market that whether google company is able to face the challenges in the international market or not. Partner- There are many activities that a business cannot be able to perform in an international market like marketing, logistics, customer service, etc. partners may help the company in better management and excellent additions. Network- The networking of business is related the alternative development of the business strategies like sponsoring, attending, participating business, conferences, and networking events. These functions can be performed through the joining industries and associations in the foreign markets. There is a requirement of expanding the networking of the company in the native market and it can be web-based networking like LinkedIn that can help in expanding the network of the company. Market- Now, there is a need to establish and build the infrastructure of the company that is related to the training of the employees, developing of the team and groups, offerings to the public, marketing collateral, etc. internet access is a good option to get the work done in an easy way and takes less time (Flores, and Aguilera, 2007). The best way to find customers by optimizes the international websites or the search engines. Travel- Face-to face meeting with the clients and customers is the best way to attract and impress them. It helps in building good relation between the people. Reactive and proactive reasons for going international Reactive reasons for going international Proactive reasons for going international Global competition Trade barriers Restrictions and regulations Customer demand Economies of scale Increase sales and profitability Enter new markets Create jobs Offset slow growth in the home market Enlarge the base of the customers Outmaneuver competitors Explore the untapped and untouched market with the help on internet It helps in creating economics of scale and production It also make use of excess capacity off-season Strategic planning The motive of strategic planning in google is to realize the internationalization goals and objectives of the company. It helps in effective planning of the work done by the managers of Google as they have to face a high level of socioculture. They have to face many challenges to minimize the negative impact of socioculture; they have to maintain critical thinking by understanding the self concept, recognizing the strengths they also have to analyze the weakness. There must be a trend of self- concept that helps the managers in effective management of cross cultures. Steps in strategy development- Global strategic alternatives Determination of the strengths and weakness Identification of the relevant and important things Define what is important to be achieved Determination of the things that are accountable Review the success and implementation Global integration E-business- The e-business of Google Company is very prosperous and prominent as the company has established all the elements that are required to be there. The satisfaction of the customers can be achieved by online informations and retrieval services. The company is gradually raising their service areas and reaching a high-record. The researchers are indulged in the ways through which they can satisfy the needs of the customers. The company has become one of the most user friendly companies as a search engine. It is used by all the major portals and search engines (Naor, Linderman, and Schroeder, 2010). Entry strategies The company has adopted the most effective and latest technique so that they can enter into the international markets not only untouched but also the markets that are very much competitive. They have polices that helps them in doing so. Conclusion A conclusion of the present study is that globalization is one of the important revolutions that changed the process of doing business. It helps the multinational companies like Google Company to explore into the new markets and to expand their business. Globalization is not only helping the multinational organizations but also providing opportunities to the companies that have the caliber to come up and can deal in the international markets. The study has described many reasons due to which company must change their operations form local company to international company. There are ways that can be adopted to expand the business. . In this study, the learners have learned about how a company like google established their business in the entire world. The motive of this study is to provide the information and knowledge about the management required by the companies to have an effective cross bored management. The study has conceptualize and explores the subjectivity of the cultures, t heories and its practices, leadership, negotiation, communication, decisions making, organizational functioning, managerial work, etc. the aim of the report is to provide understanding and sensitivity to the learners related to the various issues and challenges faced by the multinational companies like google company at the time of internationalization and globalization of the business. The learners have learned about the ethical issues, political issues, and many other issues faced by them. There are also the solution provided in this study to manage and tackle the issues and challenges of the google company. The specialty of this study is that it is designed to encourage the companies who have potential o globalize their company to internationalize heir business. The discussions take place on the theories and approaches that helped such companies at the time of process of globalisation. References Dolby, N. and Rahman, A., 2008. Research in international education Review of Educational Research, 78(3), pp.676-726. Dunning, J.H., 2014. The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge. Flores, R.G. and Aguilera, R.V., 2007. Globalization and location choice: an analysis of US multinational firms in 1980 and 2000. Journal of International Business Studies, 38(7), pp.1187-1210. Gereffi, G. and Lee, J., 2012. 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